Smarter Partnerships Start Here
Powering Sports & Entertainment Partnerships Through Data-Driven Insights and Strategic Innovation
What We Do
Custom Strategy. Measurable Results. Stronger Teams.
SPSM partners with clients to rethink how partnerships are built, managed and scaled from the inside out. Blending sharp, data-driven strategy with people-first leadership, we drive real results by aligning data, people and processes.
SPSM integrates seamlessly into each client’s environment while delivering honest, outside perspective and senior-level guidance. Whether advising executives or coaching teams, we help organizations challenge the status quo and unlock their full potential by:
Infusing data and technology to drive a more effective partnership process
Transforming partnership teams into winning data-driven organizations
Optimizing internal structures, processes and methodologies to drive partnership success
Building tools and systems that empower teams to sustain momentum and scale with confidence
Creating custom, data-driven models to deliver stronger, smarter partnerships
Our Approach
Bespoke. Collaborative.
Built to Transfer.
Unlike traditional consultants, our goal is to equip your team to own the transformation.
STEP 1
Conduct a needs
analysis
STEP 2
Build a custom,
actionable strategy
STEP 3
Align key
stakeholders
STEP 4
Implement with
in-house teams
STEP 5
Optimize for long-
term success
Our Services
For sophisticated or emerging rights holders looking to level up their partnership insights game
Strategy & Sales Enablement
Fan Intelligence & Insights
Partnership Measurement & Reporting
Organizational Strategy & Systems Design
Fractional Leadership & Team Development
For challenger or growth-minded brands ready to build smarter sponsorship portfolios
Strategic Portfolio Design & Optimization
Custom Partnership Evaluation Models
ROI & ROO Performance Measurement
Team Enablement & Training
Fractional & Advisory Support
Client Success Story
SPSM partnered with BSE Global to build foundational systems and processes that transformed its partnerships team into a more data-driven, insight-led operation. We developed and operationalized a custom lead scoring model that enabled the sales team to prioritize high-fit prospects and accelerate pipeline activity. We also centralized pitch insights, overhauled internal workflows, trained internal teams on data storytelling and introduced scalable tools like fan segmentation and marketing funnel-based insight templates. The result was a more efficient, strategic and aligned sales engine - built to win smarter and renew stronger.
“Jenny embedded seamlessly into our team, brought clarity to our strategic vision and delivered tools we continue to use daily. The impact was immediate and it set us up for long-term success.”
— Catherine Carlson, Executive Vice President, Global Partnerships at BSE Global
About Our Founder
Jenny Swaim is a strategic advisor with 15+ years of experience helping growth-focused brands and rights holders unlock the full potential of sponsorships.
Jenny holds a bachelor’s degree from The Ohio State University and an MBA from the University of Oregon. Outside of work, she’s a dedicated Bengals and Buckeyes fan, passionate home cook and mixologist, Lego enthusiast and pop culture nerd.
She is driven by a deep belief in honest leadership, thoughtful connection and continuous growth. At the core of her business is the philosophy that partnerships thrive when strategy and people are aligned and that sustainable growth is built from the inside out.
Ready to Transform Your Partnerships Practice?
Your Free Resource
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